Unused work for a Danish meat brand.
Recently, I created a new identity, for Swedish band A Smile and a Ribbon. If I may say so, I think it’s the best work I have done this year. I’ve kept the Gotham typography from previous designs and created a new logo concept, which is based on the joining of two things in the name. This joint symbol conveniently takes the shape of an equal sign. The red colour references med-care, the red cross, and the sometimes dire lyrical themes. This is matched by a certain playfulness:
The slide above explains the concept, and shows the two bars as possible containers of different kinds of information. Below is the symbol in a wordmark with the bandname, which is how it will normally appear.
And finally implemented on a record sleeve. The painting is copyright Julia Stenberg.
Rethink’s newest client and the one I have been working most for is KMD (previously Kommunedata) who provide IT solutions for public sector companies in Denmark. They are undertaking a major campaign during 2013, under the header ‘Nowsourcing’. Funnily, I came in towards the end of the process but got to design the logo for the whole campaign (which contains many sub-campaigns in different media like film, direct mail, IT-fairs etc.). I have also designed the website, which goes public at the new url www.nowsourcing.dk in a few days. This was a very smooth process, with me putting the design together in 2 days, and then implemented by Organicweb in less than one working week. It’s a very simple design that ties in with both KMD’s own brand and the work Rethink have already done for the campaign. The site is set in Futura from Typekit, and uses Organicweb’s own responsive grid.
I just posted about 99 Designs’ contest to design a new (read ‘good’) Ebay logotype. Here’s my entry, that was thrown together in a single day after coming up with the idea. My idea was, what would happen if you switched Ebay’s identity with that of Obey? A relevant question from several perspectives. Both have origins in consumer empowerment. Ebay is based on a democratic premise of individuals trading on equal terms. But it has grown to become a success story of meta-capitalist magnitude. This large corporation that is just another Google (almost same colours) or Apple (colours from old Apple logo) is actually profiteering from and leeching off of other people’s profits. The global spread of Ebay has also driven up prices within many collectors circles, and they have bought up local competitors such as Swedish equivalent Tradera.
Obey on the other hand started in street art, then became the stuff of US election campaigns, lawsuits and now a fashion brand. What once took its cues from anti-consumerism, No Logo and adopted a generic Futura inspired by Cindy Sherman’s art, has now fed back into the market and become an archetype fashion brand. Part of the Shepard Fairey Experience, it has lost its connotations of resistance and critique and is now simply generic for no reason. Kind of like the new Ebay logo, which is even more minimal than the new Microsoft. Reduced to the constituent colours it simply looks like Google. No one would care if it looked like OBEY instead, and no one would care if people started stenciling Ebay across town. Or EBEY/OBAY. Just another registered trademark that doesn’t register or mark any type of trade.
Lippincott’s new logo for Ebay recieved a lot of (mainly) bad criticism last year. After reading Brand New‘s top list of 2012 visual identities, I moved on to their list of the worst rebrands. I wasn’t surprised to see Ebay at #2… It’s a shame actually, because the new interface design is a huge improvment, and the new brand site is equally well executed. 99 Designs launched a contest for fun in October, where anyone could submit their shot at a new Ebay logo. You can check out the winner yourself here, which I thought was a bit boring considering the range of ideas shown. They range from credible (image 2) to imaginative (image 4 in Olympics style), and these are some of my faovurites. The first one is by far the best, ingenious in fact, if they’d only made the colours correspond to the letters (yes, it reads ‘ebay’ if you read anti-clockwise from the red ‘e’!). More about my own submission soon.
APN-owned New Zealand Herald has finally given up the broadsheet format and switched to the more handy tabloid. The launch happened a few weeks ago, along with a major redesign of the web issue (as well as an introduction of the obligatory facebook app). The printed paper has been redesigned too, particularly noticable is the new masthead, but I’m unusure of how extensive the changes are since I’m yet to find a review of the new desig (or any mention of whether it was an in-house job or not). The new, blown-up H seems a natural solution aimed at finding a symbol more suitable for digital icons etc. Someone pointed out the similarity to The New York Times style magazine, and it’s not exactly a visionary concept.
What I do like however, is the above tv commercial made for the launch, which features something as clever as a PRINTED animation, filmed with a method approaching stop-motion. The actual roll of paper would be an interesting artifact, I wonder if the individual frames were created by interpolation or manually… The making of the actual film is explaned in this secondary clip.
Today I have been working on installing this blog, adapting the template from Omegax, and playing with some ideas for a visual identity for Record Turnover. Apart from the Akzidenz Grotesk used throughout this site, we now have a header in all-caps as well as a logo, depicting a record with a bent corner.